The Importance of SEO

SEO (Search Engine Optimisation) has been around for a long time and, due to its age, many ecommerce website operators disregard its importance in the modern ecommerce landscape. The truth is that SEO is just as, if not more, important than ever before. Neglecting to invest in SEO could be killing your business.

There are thousands of companies with a solid product idea that have failed due to neglecting the marketing aspect of their business. SEO is an integral part of a proper marketing strategy because nobody will discover your business if it isn't ranking highly on search engines.

The performance of your business across various digital platforms can also be improved with high search engine ranking. A good search engine presence will mean that more people engage with your social media presence and this is a benefit that you simply cannot afford to underestimate.

SEO is about much more than just boosting sales in the short term. A good SEO campaign can help you to secure significant long-term gains as you build a secure base on which you can expand. As your business continues to grow, you will know that your SEO plan is solidly in place and just has to be followed.

Proper SEO ensures that your initial visitors will continue to use your business. You will benefit from constant exposure as your customers grow to be loyal, resulting in long-term retention. Though it takes time for this to happen, the momentum will continue to grow.

With more people working from and staying at home due to the COVID-10 pandemic, searches are happening more often than ever before. The pandemic has also meant that more and more businesses are moving to digital models, increasing the amount of competition exponentially. It gets harder and harder to achieve top search-engine rankings and so you need to work with an experienced, reliable and forward-thinking digital agency like Brickweb.

Take your first step towards a better ecommerce website today by requesting a free, detailed SEO report on your current website. With just a few clicks, you'll receive a personalised, jargon-free report that will show you just how well your website is currently faring. We'll show you how we can improve it and make your online presence as successful as it can possibly be.

Click HERE to get your free SEO report.