Get Yourself a Social Media Strategy for 2012
Social media marketing in 2011 has seen a massive rise in industry growth than any other year and finally social marketing has been accepted for business use!
We have seen the introduction of Google+ and Facebook changing their layout to introduce a timeline feature. For every social campaign that you are going to do then you need to ensure there is set specific marketing objectives and Brick technology can help you with this.
There are three main objectives to think about in regards to social marketing:
- Growth
- Engagement
- Monetisation of Fans
Brand presence is so important for fans to be able to “like” and “follow” you through Facebook and Twitter and when thinking about social campaigns it is important you use these as a way to grow the brand presence.
Secondly, you need to ensure that the brand audience are able to engage with you and also that you encourage your targeted audience to engage with you. This can be through comments, sharing information as well as generating user content.
When you have got a good brand presence and your audience are starting to engage more through your socials then you need to try and ensure the leads you are getting are qualified. There is no point in having millions of visitors coming to your website if they are not qualified and will just jump right out not taking the time to look around and purchase the products and services you have on offer.
In 2011 social marketing and a company’s other marketing activities were not properly integrated. A company’s website was not matching to their social network profiles; in addition there was no integration via the brand and other channels.
Towards the end of last year we did start to see brands adding social networking site logos onto their email templates, television adverts and other advertisement methods. They were encouraging customers to get involved within their social media and thus keep their brand in their face.
Brick technology web design are going to be seeing more integrated efforts and are going to be encouraging our clients to get involved with social media and also to ensure this reflects their brand across the board so that everything is matching and in sync.
We have a vast experience in social media and can help you get the social marketing strategy which will bring you into 2012 with a bang!